Lotfi is a San Francisco based brand designed by Sharareh Lotfi. Founded in 2011, Lotfi was originally conceived as a women’s clothing line. Following the birth of her daughter, Sharareh was drawn to the idea of creating a minimal, un-fussy carry-all that was practical without being boring. Using simple materials like canvas and cotton rope, Lotfi bags are designed for daily use with an eye to those details that elevate every-day staples into treasured objects.

Lotfi bags are designed in San Francisco and produced in Oakland, California.


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