Giu Giu  joo - joo — is the creative vision of Giuliana Leila Raggiani.

As the granddaughter of Palmira Giglia, owner of Settebello boutique in Boston and designer of the coveted Vaccaro Turtlenecks (circa 1960s—early 90s), it was only a matter of time until she followed her Nonna’s legacy.

Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original piece.