Ajaie Alaie focuses on mindfulness and draws inspiration from movement, art, poetry, emotion, energy, and more. Each garment contains an amulet on the inside at a specific energy point (a chakra), represented by a design detail, a knot, twist, dart etc. This serves as a reminder to begin the day with positive intentions and to ingrain mindfulness through the energy the clothes will help cultivate by reminding wearers to think positively.

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