Samantha Pleet was founded in 2007 and it is now an independent fashion brand that is a collaboration between Samantha and her husband Patrick. The brand was founded to offer whimsical yet meticulously designed style to smart and dreamy women. The line has grown over the years from a few dresses, rompers, and separates to now include denim, swim, and outerwear styles. Over the years, 20 collections have been designed and produced both in the US and India, and the brand has become recognized as a go-to for women in the creative class that Samantha initially set out to woo.
Fans include  Jenny Slate Maggie Gyllenhaal Lena Dunham Tavi Gevinson LordeHaim, Jenny Lewis, & Meredith Graves. The brand has also been regularly covered by publications such as  Vogue , Nylon Rookie Refinery 29 Galore Wonderland and OysterYou can find her pieces at top retailers, and she has most recently collaborated with photographers and film makers like Amanda Jas, Amber Mahoney, Kristin Gallegos, Maximilla Lukas, & Sarah Sophie Flicker.