JONESY is an underwear brand oriented around stylish comfort, breathable fabrics, and a unique fit. We believe that simple – especially when it comes to your undies – is better, and that personal style, in a world of mass-produced lingerie brands, matters most.

It seems like most underwear has gone the way of sexy or cutesy, and, well, we’d like to shake things up. Underwear is a necessity, but it shouldn't be an afterthought. Or a luxury (hello $100 bras). With this first launch collection, we’re aiming to create the building blocks of a great outfit by way of the classic white undie and triangle bra.

JONESY was founded in 2014 by Rachel Jones, one half of the online publication Industry of One. The label is designed and manufactured in NYC and looks to incorporate low impact, sustainable production methods.